MKT315Advertising
3 credits | Pre-requisite: MKT220
Advertising is an “ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers/audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to advertising, while aiming to provide a firm grounding in its fundamentals. It will show the links between media, society, advertising, and business. It will thoroughly investigate the foundations of advertising and check the media planning process in action, based on true business/media/communication problematics. The course will also explore the business aspects of advertising through a global industry overview, and business transactions of organizations, with illustrations of advertisers and advertising agencies. Finally, the course will focus on market realities in order to allow the students to have a practical link with business life and bridge the gap between the theoretical aspect and the professional side of advertising.
ACT320Cost Accounting
3 credits | Pre-requisite: ACT220
This course is intended to explain the role of the management accountant in an organization and to illustrate the different methods of costs and revenue calculation, in addition to the budget preparation and the analysis of variance.
ITB350E-Business
3 credits | Pre-requisite: MKT220
This course provides a basic understanding of eBusiness, mainly over the internet. It introduces the types of eBusiness and its various revenue models, and the driving technologies, as well as the driving sociocultural and environmental aspects behind the increase in demand for eBusiness. The course gives students a good foundation in understanding the potential of eBusiness without neglecting the challenges it faces. Both technical and strategic aspects of eBusiness are discussed.
FIN421Financial Markets
3 credits | Pre-requisite: BUS211 or MAT312 or MAH312
This course enables students to understand the concepts, terminology, instruments, and investment strategies when dealing with money. This includes the introduction of the broad and closely related areas of financial markets and investments, including the various tools used to determine the value of different investment vehicles. The risk inherited with investing as well as the risk return tradeoff will be considered. Accordingly, the principles of modern portfolio management, including diversification, will be addressed. Particularly, common stocks will be analyzed and valued using multiple valuation techniques. Within the context of fixed income valuation, the concept of bond duration and the yield curve will be examined. Financial derivatives, including options and futures, will also be considered as a hedging tool in the overall investment strategy. Practical application will be emphasized throughout the course using Thomson Reuters Eikon.
ACT225Internal Audit
3 credits | Pre-requisite: ACT220 And MGT220
This course explains all the procedures and recommendations that provide the safeguarding of assets, reliability and integrity of financial and operational information, and the effectiveness and efficiency of operations designed to improve the performance of an organization. The course allows the participants to obtain an understanding of the concepts, methodologies and tools of internal auditing, to understand the role of internal auditing in identification and evaluation of risks and in improving governance processes of organizations.
FIN420International Finance
3 credits | Pre-requisite: BUS211
This course provides a conceptual framework that can be used to understand how recent events have affected the financial environment. Each type of financial market is described with a focus on its utilization by financial institutions, its internationalization, and recent events that have affected it. It will also cover the different economic causes and risk factors of the foreign exchange for enterprises, financial institutions, and households.
LCB200Introduction to Hospitality Management
3 credits
This course offers a comprehensive tour of the fascinating areas of the hospitality industry. Some of the topics that will be covered in this course include the concept of service, the lodging industry, the restaurant business, institutional foodservices, tourism, gaming entertainment, leisure and recreation. Students will be introduced to the basic managerial functions and how they relate to the hospitality industry. The course also familiarizes students with career opportunities and introduces them to large hospitality organizations and companies.
MGT320Organizational Behavior
3 credits | Pre-requisite: MGT220
Organizational behavior is the study of actions and attitudes that people exhibit within the organization and their impact on the organization. The effective design and management of organizations require the thoughtful application of knowledge concerning the behavior of people at work.
MKT430Pricing Strategy
3 credits | Pre-requisite: MKT220
Price is the most sensitive marketing element in the supplier customer relationship. It has an immediate and direct effect on a company’s bottom line, and it’s perceived by the customer as a signal of the value of a product offering, thus strongly influencing his/her purchase decisions. The course will introduce the participants to various strategies and steps that are used by companies for pricing their offerings. The notion that “price equals perceived value” is the basis of this course. The process of establishing price and value, and the importance of communication under different product and market conditions, are presented in detail. The framework of the course will follow the concept of the “Pricing Pyramid”. Practical examples, through real life case studies, will be employed to assist participants in a deeper understanding of the strategies behind pricing decisions.
MGT415Small Business Management
3 credits | Pre-requisite: MGT220
This course focuses on recognizing a business opportunity, starting or acquiring a business based on the recognized opportunity, and operating that business. Entrepreneurship is necessary not only for students who will become entrepreneurs, but also for individuals working in the increasingly competitive corporate world.
TRA310Transport and Logistics
3 credits | Pre-requisite: ENG240
Transport involves the physical movement of products between the providers and the receivers. It is a critical activity, performed, at most stages, in the supply chain process. In pure financial terms it is the second largest element, next to storage, in total distribution costs. Transportation also represents the physical operation's interface with the customer and is often classed as the "ambassadorial" activity of the supply chain. The primary objective of transportation is to deliver the right goods, to the right place, at the right time, in the right condition at the minimum cost.
BUS390Verbal and Non-Verbal Communication for Business
3 credits | Pre-requisite: ENG290
This business English language course is a workshop course, which includes mostly taskbased activities, along with theory sessions, team and individual research projects, role playing, questionnaires, team building experiences and team oral presentations. The course teaches practical skills and the rules of conduct needed within the business environment where English is spoken.