3 credits
Writing a thesis is essential for academic development and fulfillment. It is inconceivable that students would graduate without having written a solid, extensive and very critical academic work which would be compliant with international standards. The end result of the course will be a long paper on a topic related to their graduation field which would discuss a new angle for an established topic.
3 credits
The course will explore the implications of new media on culture, business and other major industries. The esthetic possibilities for a society invaded by social media, smart phones, video and digital cameras, computer interfaces, search engines, and video games will be analyzed and their convergence/divergence from ‘traditional’ media. Through discussion, reading, screenings, and creative experiments, we will critically reflect on everyday new media practices, such as surfing, sharing, uploading, emerging technologies, and their historical origins to understand changing relations of the human computer interaction (HCI).
3 credits
The advertising industry has experienced significant transformations in recent years as digital, social media and interactivity have changed the shape of media and advertising. This course will explore the effects and impact of digital media in advertising, how to understand users, and explore different modes of delivery for advertising and methods of audience measurement within an online, mobile and social media environment.