This course provides a fundamental knowledge of business, particularly at the developed levels of business activity and human capital management. It aims to understand and assimilate the various legal institutions related to the company, and familiarize students with the concepts of social law, including labor law and social security law. It also teaches how to understand legal texts related to the establishment, and the operation and extinction of different types of businesses.

This course is designed to upgrade student proficiency in the English language. It offers guidance in critical reading and instructions in writing to develop clear, well­organized prose. It emphasizes the writing process with an introduction to rhetorical strategies, such as: compare and contrast, cause and effect, and argumentation, through the integration of the four language skills (listening, speaking, reading and writing).

This course provides the basics needed by students to progress in their specialty courses. Topics covered include: function of a real variable, elementary functions, Taylor's expansion, simple integral and methods of integration, differential equations, multivariable functions, continuity, partial derivative, the chain rule, differential, introduction to double integrals, methods of integration, Matrix calculus, determinants, and linear systems.

This course introduces the basics of the integration of information technology and networking in professional life. Subjects treated include: application software; system software; system unit; Excel Spreadsheets; HTML language; physical architecture of a network; Internet; Internet services; Internet protocols (TCP/IP, HTTP, FTP, SMTP et POP );  the IPV4 addressing classes. Applications.

This course gives an insight into macroeconomics, portraying the economy as a whole. It is by developing an understanding of fundamental economic terminology, and concepts and principles that we are able to interpret economic changes and their impact on a country’s situation.

This course prepares students for the practical use of probability and statistics in the biomedical field (agronomy, chemistry, biochemistry, nutrition, medicine, etc.). Topics: Elements of descriptive statistics, population, statistical unit, frequency distribution characteristic of central tendency and dispersion. Notions of probability and combinatorics, conditional probability and Bayes' formula, applications, discrete and continuous random variables, expectation and moments, weak law of large numbers, empirical frequencies and probabilities customary laws (Binomial, Multinomial, Poisson, Normal ) and asymptotic behavior, law of large numbers, sampling and estimation, introduction to the use of hypothesis tests, Chi­2 contingency table.

Generating a business plan needs a methodological approach that provides students with a road map to follow to create new business ideas or develop existing ones. As most of businesses seek financial sources, it helps students and future entrepreneurs to introduce potential investors to business opportunities.

The study of communication theory and its application to business is the main focus of this course. Emphasis is placed on composing basic forms of business communication, including correspondence and reports. Attention is also given to the ethical objectives of communicating in the managerial environment.

The course explains the principles of general accounting and related applications; explain how to record business transactions, and allow students to read and understand financial statements.

The course explains in detail the main components of a balance sheet and explains the nature, classification, and treatment of accounting for long term assets, current assets, liabilities and stockholders’ equity. The main objective of the course is to provide students with a general knowledge of the preparation of the financial statements, in addition to the analysis of the financial figures with the key ratios and comments, and the preparation of the company’s cash flow.

The evaluation of the health of a business is an essential component of financial analysis. Shareholders, creditors, and managers are questioning the value establishment by the company. Techniques and appropriate methods help them to form their opinion. Consequently, the content of this course follows an approach that is based on the annual accounts, including the study of the income statement, the study of time record, plus the study of changes in positions between two periods.

Financial management includes all the activities of an organization aimed at planning and controlling the use of cash (money) and assets (property) that are owned by the company to achieve its strategy.

This course provides students with the basic principles and theories of human resource management. It expands on the five functions of human resources management: staffing, training and development, safety and health, compensation and benefits, and employee labor relations. This course is the foundation for students majoring in human resource and the course material is translated into practice through relevant discussions of the topic at hand and an analysis of cases, thus requiring a logical integration of learning to the business context. Lectures are used to introduce the key concepts and theories, and articles and cases provide an opportunity to clarify and reinforce students’ understanding of the subject.

This course will provide students with knowledge on the funding problems, discount, financial amortization, and bonds, through concrete cases.

This course gives students an insight into microeconomics, which is a key component to designing and understanding public policy and is an essential tool for managerial decision­-making, while offering an understanding of the operation of modern economy.

An introductory course explaining the definition of management as a set of activities, including: planning and decision making, organizing, leading, and controlling, directed at an organization’s resources, including the human, financial, physical, and informational, with the aim of achieving organizational goals in an efficient and effective manner.

This course is designed to help the students learn about and apply the basic concepts and practices of modern marketing as they are used in a variety of settings. It is intended for business students who wish to become the decision makers of tomorrow at the middle or upper levels of management since it gives students a comprehensive and innovative managerial and practical introduction to marketing.

Business quantitative methods help students understand the business world better, search for variables, in order to translate them into mathematical models to help solve them. These methods are used to assist managers in decisions making by performing provisions such as sales, sales turnover, and benefits in an uncertain world as well as helping in testing and assessing decisions with respect to the organization’s performance. Furthermore, this course considers linear programming techniques and analyzing decisions in uncertain conditions, as well as helping managers maximize short-term and long-term company profit. This course has a pre­requisite course probability and statistics for engineers. By the end of the course students should have knowledge of Excel and SPSS.

A brand is a company’s most visible (intangible) asset in a market. It is the companys main product connection channel with customers who are searching for value in their purchases. Brands are created in the minds of consumers. This perceived value by a consumer of a brand and product results in brand equity. This course will outline the theories and framework that are used to build and manage a brand for the long term mutual benefits of the consumer and the supplier. Brand Equity is the core element of the course and it will be examined through the strategic brand management process, including: positioning, marketing programs, measuring brand performance, product lines.

This course details the Integrated Marketing Communications (IMC) within the FMCG and consumer service sectors in addition to the business ­to ­business sector. We will explore IMC’s role within the marketing process, consumer behavior, the role of ad agencies, creative strategy, advertising, sales promotion, direct marketing, and electronic commerce. The main objective of this course is to help you understand how different companies communicate with internal and external customers and how communication strategy can facilitate the exchange. By the end of this course, students will have the skills needed to develop an effective communication plan.

Consumer behavior reflects numerous social sciences, such as psychology, anthropology, and sociology. In this course, students will discover and learn how perceptions, memory, learning, personality, and attitudes affect consumption behavior, how consumption changes during ones life cycle, and how powerful cultural and sub­cultural influences are on consumers. From these aspects, marketers can then properly build their brands to appeal to various customers needs, and to formulate the adequate marketing strategies that ensure consumers satisfactions and loyalties.

This course is designed to introduce students to issues related to the management of a sales program, the role and responsibilities of sales management, and the relationship of the sales management process to the broader issues of managing demand, the marketing process, as well as the distribution channels. This course will focus on the role of the sales manager in developing and implementing strategic and tactical decisions, and on administrating the sales force operations. Moreover, it focuses on building and maintaining relationships with partners in order to establish an effective distribution network.

The purpose of the course is to introduce students to the role of marketing research and to the process of marketing research. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as how to use research as an aid for marketing management decisions. A fundamental skill possessed by successful marketing managers is the ability to obtain and use factual information within the managerial decision making process.

The marketing services and retail management course presents an integrated approach to studying services that places marketing issues within a broader general management context. This course is suitable for students who are interested to know more about the problems and possibilities related to the marketing of service companies, and other service organizations. In addition, it introduces the basics of retail management, which will introduce students to retailing theories, retailing operations, and the vital aspects of retail management at both the strategic and operational level.

Price is the most sensitive marketing element in the supplier­ customer relationship. It has an immediate and direct effect on a company’s bottom line, and it’s perceived by the customer as a signal of the value of a product offering, thus strongly influencing his/her purchase decisions. The course will introduce the participants to various strategies and steps that are used by companies for pricing their offerings. The notion that “price equals perceived value” is the basis of this course. The process of establishing price and value, and the importance of communication under different product and market conditions, are presented in detail. The framework of the course will follow the concept of the “Pricing Pyramid”. Practical examples, through real time case studies, will be employed to assist participants in a deeper understanding of the strategies behind pricing decisions.

Advertising is an “ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers / audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to advertising, while aiming to provide a firm grounding in its fundamentals. It will expose the links between media, society, advertising, and business. It will thoroughly investigate the foundations of advertising and check the media planning process in action, based on true business / media / communication problematic. The course will also explore the business aspects of advertising through a global industry overview, and business transactions of organizations, with illustrations of advertisers and advertising agencies. Finally, the course will focus on market realities in order to allow the students to have a practical link with business life and bridge the gap between the theoretical aspect and the professional side of advertising.

This course is intended to explain the role of the management accountant in an organization and to illustrate the different methods of costs and revenue calculation, in addition to the budget preparation and the analysis of variances.

This course is dedicated to exploring the characteristics of bases to enable students to design a database and use these characteristics to solve common business problems. Students also will learn how to design database components (tables, forms, queries, reports and macros) by using Microsoft Access as a t tool. In addition, they will acquire the skills to create and maintain database information, including sorting, indexing, and relating tables. Students will think about data input and retrieval, and how it is displayed and manipulated in order to create a useful, efficient, and coherent design. Since this is an application oriented course, no access programming code is expected from the students.

This course provides a basic understanding of e­Business, mainly over the internet. It introduces the types of e­Business and its various revenue models, and the driving technologies, as well as the driving sociocultural environmental aspects behind the increase demand of e­Business. to the course gives students a good foundation in understanding the potential of e­Business without neglecting the challenges it faces. Both technical and strategic aspects of e­Business are discussed.

This course enables students to understand the concepts, terminology, instruments, and investment strategies when dealing with money. This includes the introduction of the broad and closely related areas of financial markets and investments, including the various tools used to determine the value of different investment vehicles. The risk inherited with investing as well as the risk return trade­off will be considered. Accordingly, the principles of modern portfolio management, including diversification, will be addressed. Particularly, common stocks will be analyzed and valued using multiple valuation techniques. Within the context of fixed income valuation, the concept of bond duration and the yield curve will be examined. Financial derivatives, including options and futures, will also be considered as a hedging tool in the overall investment strategy. Practical application will be emphasized throughout the course using Thomson Reuters Eikon.

This course explains all the procedures and recommendations that provide the safeguarding of assets, reliability and integrity of financial and operational information, and the effectiveness and efficiency of operations designed to improve the performance of an organization. The course allows the participants to obtain an understanding of the concepts, methodologies and tools of internal auditing, to understand the role of internal auditing in identification and evaluation of risks and in improving governance processes of organizations.

This course provides a conceptual framework that can be used to understand how recent events have affected the financial environment. Each type of financial market is described with a focus on its utilization by financial institutions, its internationalization, and recent events that have affected it. It will also cover the different economic causes and risk factors of the foreign exchange for enterprises, financial institutions, and households.

Today media Planning constitutes one of the most respected, strategic, highly sought after, and very well paid professions in advertising. This course is designed to introduce students to this industry, while aiming to provide a firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business. It will thoroughly investigate the foundations of media planning and check the media planning process in action, based on true business / media / communication problematic. The course will also explore the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course will focus on the Lebanese market realities in order to allow the students to have a practical link with business life and to bridge the gap between the theoretical aspect and the professional side of media planning.

Organizational behavior is the study of actions and attitudes that people exhibit within the organization and their impact on the organization. The effective design and management of organizations require the thoughtful application of knowledge concerning the behavior of people at work

This course focuses on recognizing a business opportunity, starting or acquiring a business based on the recognized opportunity, and operating that business. Entrepreneurship is necessary not only for students who will become entrepreneurs, but also for individuals working in the increasingly competitive corporate world.

Transport involves the physical movement of products between the providers and the receivers. It is a critical activity, performed, at most stages, in the supply chain process. In pure financial terms it is the second largest element, next to storage, in total distribution costs. Transportation also represents the physical operation's interface with the customer and is often classed as the "ambassadorial" activity of the supply chain. The primary objective of transportation is to deliver the right goods, to the right place, at the right time, in the right condition at the minimum cost.

This course is a guide to the law of the carriage of goods by land, sea and air. Furthermore, it examines in detail the international conventions applicable in this field and the standard conditions of carriage in use in the industry. It gives a clear vision of the number of functions which need to be carried out, of the documents used in international transport and of the parties involved in the trade.

This business English language course is a workshop course, which includes mostly task­based activities, along with theory sessions, team and individual research projects, role playing, questionnaires, team building experiences and team oral presentations. The course teaches practical skills and the rules of conduct needed within the business environment wherein English is spoken.

The main objectives of the course are to explain to students the specific and original marketing contribution to the company’s management, and give them the opportunity to use the strategies and apply the main concepts relating to the markets analysis, including: environment, consumers behavior, demand and segmentation. The second part of the course covers various marketing decisions, namely the ones pertaining to mix marketing variables: product, price, distribution, promotion. The outcome of the course would be the development of a marketing plan for a local business.