Master in Business Administration – Marketing
English
Courses
Common Core
MGT520Governance Theories
3 credits
This course aims at familiarizing students with managerial and financial theories of governance as well as recent developments concerning the responsibilities of administrative bodies at the level of corporate governance. Therefore, this course enables students to acquire knowledge, thinking strategies and knowhow that will allow them to enhance their skills in order to play various roles related to the effective functioning of the administrative body of several organizations.
MGT500Organizational Behavior and Change Management
3 credits
Working in and with organizations is not a purely rational action. It also requires learning about how people act in organizations, why they do so and how to predict and manage their behavior. This course will provide student with tools allowing managers to observe systematically the organizational behavior.
BUS500Quantitative Research Methods
3 credits
This course tackles the use of statistical techniques in the elaboration of a methodological protocol. It supposes that students have already completed the course on elementary statistics, statistic tests and poll theory. It mainly aims at joining theoretical thinking to empirical practice. It also summarizes the main actions of the researcher in management and focuses on the meaning of these acts: what does a hypothesis mean? What is a measure? What does the elaboration of a fact mean? What about a model? An important part of this course is assigned to longitudinal data processing.
BUS691Thematic Seminar I
1 credits
Business and academic professionals will present within the scope of various current events at the level of finance, management and marketing, in order to illustrate and complete the students’ training program.
BUS692Thematic Seminar II
1 credits
Business and academic professionals will present within the scope of various current events at the level of finance, management and marketing, in order to illustrate and complete the student's training program.
BUS693Thematic Seminar III
1 credits
Business and academic professionals will present within the scope of various current events at the level of finance, management and marketing, in order to illustrate and complete the student's training program.
MGT640Theories and Practices of Negotiation
3 credits
This course enables the students to acquire the competencies and the basic theoretical and practical techniques needed to be an influential negotiator, and to carry out and manage the negotiation process. This course covers negotiation theories in association with relational models of behavior in negotiations, which have been developed through cognitive and behaviorist theories and the science of decision-making. Many exercises, study cases and real simulations will be done in order to apply the theoretical and practical concepts.
Specialization
MGT680Applied Competitive Strategy
3 credits
This course develops the ability to analyze, formulate, and execute corporate and business strategies by evaluating the competitive and organizational aspects needed to create sustainable competitive advantages for the success of international firms. The aim of the course is to develop the competitive strategic thinking of students through the utilization of concepts, models, and tools that facilitate experiential learning between academic theory and managerial practice in any competitive situation. Finally, this course develops the skills needed to become a more systematic, logical, judgmental, complete, critical thinker with competitive strategies.
MKT650Applied Marketing Management
3 credits
The course mainly aims at teaching students how to understand marketing’s specific and original contribution within the field of business administration. It also enables students to use and apply the main concepts related to markets assessment: environment, consumer behavior, demand and segmentation. The second part of the course covers the various decisions related to marketing, those linked to marketing variables: product, price, distribution and promotion.
MKT610Applied Research in Marketing
3 credits
The objective of this course is to present a general review of research and assessment methods used by marketing researchers with a view to acquire fundamental and applied knowledge in marketing. In addition, this course enables students to develop their research work, which should be relevant to the thesis they will complete within their curriculum.
MKT530Brand Strategy and Communication
3 credits
Brand strategy and communication provides a strategic step by step approach in brand creation, innovation, launching, communication and effective management. It represents an interesting balance between theory and cases. This course places an emphasis on internationalization, globalization, mega-brand management and on the interrelationship between business strategy and brand strategy.
MKT660International Marketing
3 credits
This course covers the basic principles of marketing management, and explains its fundamental role within an international context. Based on the enterprise operational data, the participants set forth an international marketing plan. They conduct a market study, identify the product or service, make any necessary adaptations and establish a price, distribution and promotion strategy according to the product and the nature of the market.
Capstone
BUS689Case Study Methodology
3 credits
This course provides the training needed for understanding, testing, conducting and writing a research paper in social sciences and management. It aims at helping students understand the stakes, the basics and the techniques of research in management by offering the tools for the personal development of their work.
BUS699A-BTraining and Analytical Report
6 credits
A professional report should be based on the professional mission of a firm. By mobilizing the knowledge that has been acquired in one or two courses, the report should highlight the capacity of the student to conduct an analysis in relation to a practical problem. The report should not be limited to a description of the enterprise, but should have a point of view and include an analytical dimension, which promotes solutions, offer recommendations and show adapted measures.
Mission
The mission of the Graduate Department is to provide leadership and service for the business administration and management professions both nationally and regionally by developing innovative, principled and insightful team work oriented leaders.
Program Educational Objectives
1. Graduates will generate solutions to complex business problems or opportunities through critical, creative, and systems thinking and apply appropriate theories, concepts, tools, skills, practice, and research.
2. Graduates will employ businessappropriate communication skills that enable effective exchange or transfer of information, promote mutual respect, encourage healthy discourse, and display an acute awareness of the needs of the intended audience.
3. Graduates will demonstrate the ability to work with others to meet goals in diverse and complex business environments.
Program Outcomes
a. Students will acquire an ability to emphasize the philosophy of the Marketing Exchange Process, and Loyalty Concept through focusing on how an organization can become more engaged with its consumers by the comprehensive understanding of the consumers as a complex entity with different behavior.
b. An ability to use qualitative and quantitative marketing research tools and techniques to enhance their ability to carry out consumer profiling and to develop and improve marketing strategies.
c. An ability to develop an analytical ability to think strategically and evaluate the challenges and opportunities in global marketing.
d. An ability to gain a firm grounding in the essentials of strategic marketing and how to develop competitive strategy throughout the elements of the marketing mix in order to secure profitably and sustainably in the organization market leadership and market power.
e. An ability to conceive an integrated off and online marketing communications strategy and how to implement marketing campaigns to ensure brand awareness, and as key element in the brand equity building process.
f. An ability to perform systematic scientific and structured data analysis to drive practical proactive and appropriate decision-making needed in today’s rapidly evolving, informationdriven business environment.
g. An ability to develop socially responsible marketing approaches.
h. An ability to evaluate marketing decisions in a business environment.
i. An ability to work in a team and collaborate with others from diverse perspectives in a business environment.
j. An ability to perform analytical creativity and innovative thinking.
k. An ability to conduct research, be analytical, have curiosity, show initiative, and reflect with creativity and knowledge.
l. An ability to be in a position to manage new knowledge in their research or professional careers and to enhance their managerial skills and aptitudes with effective written and oral communication.
Degree Requirements
Students admitted to the Master in Business Administration - “Financial Engineering / Human Resources / Marketing / Banking Operations and Management” and not holding any primary degree in business studies must be enrolled in the following remedial courses in their first semester: RMKT501 - Marketing; RMGT501 - Management; RACT501 - Accounting; RFIN501 - Finance.