The Holy Spirit University of Kaslik (USEK) organized a presentation given by Mr. Andre Vladimir Heiz on his book Les Bases de la Création (The Basics of Creation), addressed to architects and urban planners, designers and graphic designers, photographers, typographers, designers and mediators, artists and artisans.

This event, hosted by the Department of Graphic Design and Advertising, took place on Tuesday March 27, 2014, at 18:00, in the Jean El Hawa Auditorium, at USEK Main Campus.

Les Bases de la Création (The Basics of Creation) provides information about reliable and sustainable tools and methods of the know-how, goes back at the crucial time when artistic decisions were binding, outlines the initial idea to a relevant achievement: Why and how?
It shows how the anatomy, or know-how, covers all the creative fields.

The author: Author and semiotician, Andre Vladimir Heiz teaches and writes. His numerous novels and publications on issues concerning signs and media, design and art, testify his work, and his courses and research workshops in art schools put the theoretical and aesthetic approaches in tune with creation.