Mission

The mission of the marketing minor is to cultivate students’ quality marketing knowledge and meet the needs of employers, customers and society, by promoting an educational environment that enables students to excel at developing, implementing and controlling strategies and tactics for consumers in areas such as markets, products and services, communication and pricing.

Program Educational Objectives

1. Students will integrate marketing skills and solve problems while adapting a company’s marketing mix to the constantly changing global economy.
2. Students will understand the numerous areas in which marketing is involved and be able to grasp the marketing concepts and strategies put by marketing departments in all corporations.
3. Students will creatively approach business challenges and understand the role of marketing with other disciplines.

Program Outcomes

a. Students will be able to apply theoretical marketing knowledge to support and enhance the company’s marketing mix.
b. Students will be able to elaborate a comprehensive marketing plan that aims at solving problems and providing solutions.
c. Students will be able to understand the characteristics and motivation behind consumer and business buying behavior.
d. Students will be able to identify various careers in marketing and media by combining academic learning with real marketing situations.