The USEK Business School (UBS) in collaboration with ESSCA (École Supérieure des Sciences Commerciales d’Angers), member of the “Conférence des Grandes Écoles” (CGE) and AACSB, EQUIS, and AMBA triple-accredited, can now offer a unique program in Lebanon that provides students with a Dual Diploma:
- A specialized Master’s degree in Digital Management from ESSCA;
- An executive MBA from USEK.
This program, delivered at ESSCA campus in Paris and accredited by the “Conférence des Grandes Écoles” (CGE), is also delivered at USEK in Lebanon, and is designed for Lebanese young professionals.
It proposes the following specializations to interested candidates:
- Digital Management, Corporate Digital Transformation option, which forms leader-managers who work using agile methods, and who can establish a digital strategy for the benefit of their brand (in B2C or in B2B);
- Digital Management, Business Development option, which forms intrapreneurial managers who can conduct and develop high-end technological projects while making sure the economic performance of the digital activity of the enterprise is well-preserved.
Program objectives
This program forms digital managers capable of:
- Defining digital business models in favor of strategic challenges
- Mastering the user’s experience, the big data and the web marketing levers
- Synchronizing the marketing strategies and following the growth of the digital activity of the enterprise
- Developing and controlling an e-business activity
- Stimulating cultural and organizational change through agility and innovation
This program provides the following work opportunities:
- Chief digital officer
- Marketing and digital director
- E-business digital entrepreneur/intrapreneur
- Web marketing project manager and digital communication
- Digital strategy consultant
- Business developer
- E-business director
- Brand manager
- Social media manager
The program’s duration is 18 months; a professional thesis should be drafted by the students at the end of the program. Courses are mainly delivered once per month at the end of the week.
Half of the program is delivered in French, while the other half is delivered in English. Its structure combines 38 US credits.
Learning expedition
At the end of the first semester, students are called to travel to Silicon Valley, the Californian technopole, for a “Learning Expedition”. This study trip includes meetings with innovation and enterprise-creating personalities, networking gatherings, and visits to enterprises, research centers, universities and startups.
Admission requirements
This Dual Diploma is open to business or non-business candidates who fulfil the following criteria:
- Hold a degree following 4 or 5 years (BAC+4/5) of university studies (engineering, business school, university, etc.)
- Hold a bachelor’s degree following 3 years of university studies (BAC+3), plus 3 years of professional experience.
- Pass the written and oral admission test set by the University and the interview with a mixed jury from ESSCA and USEK.